· TagPeek
· TagPeek
What Etsy checks before demoting
Etsy 降权前检查什么
Sellers ask what Etsy checks before a listing loses visibility. Etsy does not publish a single demotion checklist with weights, so any blog claiming a secret formula is guessing. TagPeek sticks to requirements Etsy states publicly: photo sizes, zoom behavior, tag counts, title length, and description structure.
卖家常问：listing 失去曝光前，Etsy 查什么。Etsy 并未公布带权重的单一「降权清单」，因此任何声称掌握秘密公式的博客都是猜。TagPeek 只对齐 Etsy 公开声明的要求：照片尺寸、放大行为、tag 数量、标题长度与描述结构。
Photos are the fastest objective signals. Sub-635px heroes can look soft in search grids next to sharper neighbors. Sub-2000px short sides disable hover-zoom, which hurts categories where texture closes sales. Blurry upscales may pass pixel gates while failing human quality checks buyers leave in reviews instead of analytics dashboards.
照片是最快的客观信号。低于 635px 的主图，在搜索网格里会比更清晰的邻居显得软。最短边低于 2000px 会关闭 hover-zoom，在纹理决定成交的类目尤其伤。模糊放大可能过像素关，却过不了买家写在评价里、而不是分析看板里的观感。
Titles over 140 characters truncate awkwardly. Keyword stuffing reads poorly in mobile search cards. TagPeek measures live titles on the listing URL, not drafts sitting in admin.
超过 140 字符的标题截断难看。关键词堆砌在手机搜索卡片上读感很差。TagPeek 量的是 listing URL 上的线上标题，不是后台里的草稿。
Tags with duplicates reduce effective coverage of buyer intents. Empty slots leave queries unmatched. Neither TagPeek nor third-party research tools can see Etsy's private ranking model, but fixing obvious waste aligns your metadata with best practices Etsy repeats in Help articles.
重复的 tags 会降低对买家意图的有效覆盖。空槽则让查询对不上。TagPeek 与第三方调研工具都看不到 Etsy 的私有排名模型，但修掉明显浪费，能让元数据与 Help 文章反复强调的最佳实践对齐。
Descriptions matter for conversion and policy compliance even when search weight is debated. Broken HTML, missing dimensions, or prohibited claims create support risk. TagPeek scans structure where the extension can read fields on page.
即便搜索权重仍有争议，描述仍关乎转化与政策合规。损坏的 HTML、缺失尺寸或禁止宣称会带来客服风险。扩展能在页面读到字段时，TagPeek 会扫描结构。
Demotion is not always punishment. New listings lack history. Seasonality shifts demand. A compliance audit removes fixable friction but does not replace merchandising or customer service.
「降权」不总是惩罚。新 listing 缺乏历史。季节性会改变需求。合规审计能去掉可修的摩擦，但替代不了陈列与客服。
We do not estimate sales, hours saved, or dollar value from using TagPeek. Scores summarize rule alignment you can verify with linked sources, not projected revenue.
我们不会估算使用 TagPeek 节省的销量、工时或美元价值。分数概括你可用链接来源核实的规则对齐，不是预计营收。
Compare this mindset to analytics platforms that forecast orders from marketplace aggregates. They answer whether a niche looks crowded. TagPeek answers whether your published hero image still enables zoom today.
把这种心态与从市场汇总预测订单的分析平台对比。它们回答的是品类是否拥挤；TagPeek 回答的是：你发布的主图今天是否仍能启用放大。
Workflow suggestion: run the free detector on files before upload, publish, then open the live listing for extension audit. Fix photos first when both zoom and first-photo floors fail; metadata edits are cheaper but cannot restore detail lost to a 794px save.
建议流程：上传前用免费检测跑文件，发布后打开 live listing 做扩展审计。放大与首图下限都失败时先修照片；元数据编辑更便宜，却救不回 794px 另存丢失的细节。
Re-audit after Etsy policy updates. Our rules library changelog dates notes when Help pages move. Feature pages link back to those anchors so you are not relying on forum folklore.
Etsy 政策更新后请复审。我们规则库的更新日志会标注 Help 页面迁移时间。功能页链回这些锚点，避免依赖论坛传闻。
If multiple listings fail the same check, fix export presets shop-wide. One photographer brief update beats fifty individual tag edits.
若多条 listing 败在同一检查上，就在全店修导出预设。一份摄影师 brief 更新，胜过五十次单独改 tag。
Start with listing health for a single score view, then drill into photo, tag, and title feature pages for the dimension you failed.
先用 listing 健康分看总览，再钻进照片、tag、标题功能页，针对你失败的那一维。
Seasonal traffic spikes expose weak heroes faster than slow months. Schedule audits before major holidays when you bulk-upload gift-oriented variants.
季节流量高峰比淡季更快暴露弱主图。批量上传礼品向变体前，把审计排进日程。
Policy violations are separate from pixel rules. TagPeek highlights structural metadata and photos; read Etsy policy pages for prohibited items and claims.
政策违规与像素规则是分开的。TagPeek 标出结构性元数据与照片；禁止商品与宣称请读 Etsy 政策页。
Shop managers juggling multiple brands should switch Chrome profiles so TagPeek always audits the intended shop’s listing URL, not a stale tab from another account.
同时管多个品牌的店长应切换 Chrome 配置，确保 TagPeek 审计的是目标店铺的 listing URL，而不是另一个账号留下的旧标签页。
Treat compliance as hygiene, not hack. Fixing zoom and tag waste removes self-inflicted friction while you still need great photos, pricing, and reviews to win sales.
把合规当卫生习惯，不是黑客技巧。修好放大与 tag 浪费，去掉自找的摩擦；成交仍需要好照片、定价与评价。
New sellers sometimes confuse organic reach with ads reach. TagPeek does not measure ad quality score; it measures listing fields visible on the product URL.
新卖家有时把自然流量与广告流量混为一谈。TagPeek 不测广告质量分；它测的是商品 URL 上可见的 listing 字段。
Variation listings inherit shared heroes in many shops. When one size sells out, confirm the hero still represents the remaining variants accurately.
许多店铺的变体 listing 共用主图。某一尺码售罄时，确认主图仍准确代表剩余变体。
Accessibility-friendly descriptions help buyers and reduce policy friction. TagPeek flags structural issues where readable; plain language still needs human review for tone.
无障碍友好的描述帮助买家，也减少政策摩擦。TagPeek 在可读处标出结构问题；语气仍需人工审阅。
Cross-listing the same SKU on multiple platforms increases the risk of uploading an optimized social size to Etsy by mistake. Label exports per channel in your export preset names.
同一 SKU 跨平台上架，容易误把社交尺寸优化图传到 Etsy。在导出预设名称里按渠道标注。
When Help articles conflict with forum advice, trust Help for TagPeek rule links. Forums move faster and drift more often.
当 Help 与论坛建议冲突时，TagPeek 规则链接以 Help 为准。论坛更快，也更容易漂移。
Audit cadence matters: monthly for stable catalogs, weekly during launch sprints. Scores are snapshots, not subscriptions to guaranteed traffic.
审计节奏很重要：稳定目录每月一次，上新冲刺每周一次。分数是快照，不是保证流量的订阅。
Inventory depth changes do not reset photo metadata. When you return from vacation, re-audit heroes in case Etsy processing changed during bulk edits you forgot about.
库存深度变化不会重置照片元数据。休假归来后复审主图，以防你忘记的批量编辑期间 Etsy 处理方式已变。
Shipping profiles and processing times affect conversion but sit outside TagPeek photo checks. Keep operational fixes separate from listing compliance work sessions.
物流配置与制作时间影响转化，但不在 TagPeek 照片检查范围内。把运营修复与 listing 合规工作时段分开。
Reviews mentioning color accuracy sometimes trace to Adobe RGB exports. Add sRGB conversion to your demotion-prevention checklist alongside pixels.
评价吐槽颜色不准，有时能追溯到 Adobe RGB 导出。把 sRGB 转换和像素一起写进「防降权」清单。
If you use pattern repeats in textiles, verify the repeat reads in the square crop, not only in the full-width zoom view.
纺织品若使用循环花纹，确认方形裁切里花纹可读，而不只在全宽放大视图里好看。
Team retrospectives should ask which failed check appeared most often this month. Recurring zoom-off failures usually mean export preset drift, not random Etsy penalties.
团队复盘应问：本月最常出现的失败检查是哪项。反复的「放大关闭」通常意味着导出预设漂移，而不是随机 Etsy 处罚。
Link every fix back to a rule note in our library so new hires learn the why, not only the pass/fail badge in the extension.
每次修复都链回规则库说明，让新人学会「为什么」，而不只是扩展里的通过/失败徽章。
Paused listings still display old metadata when reactivated. Re-audit on relaunch instead of assuming last year’s photos still pass current floors.
暂停的 listing 重新启用时仍显示旧元数据。重新上线时复审，不要假设去年的照片仍过当前下限。
Gift message photos in reviews from buyers do not change your hero requirements. Keep auditing the listing you control.
买家评价里的礼品留言照片，不会改变你的主图要求。继续审计你能控制的 listing。
Multi-quantity vintage one-offs may share a template; ensure each unique item’s hero matches that item’s flaws and scale.
多件 vintage 孤品可能共用模板；确保每件独特商品的主图匹配该件的瑕疵与比例。
When Etsy runs site-wide experiments, your analytics may shift without any demotion. Compliance fixes remove variables you can control.
Etsy 做全站实验时，你的分析可能波动却并非降权。合规修复去掉你能控制的变量。
Combine listing health with customer Q&A reviews: if buyers ask size questions photos should answer, update shots even when pixels pass.
把 listing 健康分与买家问答/评价结合：若买家问的是照片本应回答的尺寸问题，即便像素已过关也要更新拍摄。
Print a one-page internal checklist from our rules library for packers and photographers: 635 first photo, 2000 zoom side, thirteen distinct tags, 140 title characters. Laminate it by the photo table.
从规则库打印一页内部清单给打包与摄影：首图 635、放大边 2000、13 个不重复 tags、标题 140 字符。覆膜贴在拍照台旁。