· TagPeek
· TagPeek
Pre-holiday Etsy checklist: 9 things to fix before Q4
旺季前 Etsy 清单：Q4 前要修的 9 件事
Q4 traffic magnifies small listing defects. A soft hero, missing attributes, or truncated title hurt more when competition spikes. This pre-holiday checklist lists nine fixes TagPeek can verify against Etsy-published rules — no sales estimates, no secret ranking formulas.
Q4 流量会放大细小的 listing 缺陷。主图偏软、缺 attributes、或标题被截断，在竞争升温时更伤人。这份旺季前清单列出九项 TagPeek 可对照 Etsy 公开规则核实的修复——没有销量估算，也没有秘密排名公式。
One: confirm first listing photo meets the published size floor near 635px on width and height documented in Rule 02. Search grids reuse that hero; sub-floor files look blurry next to sharper neighbors.
一：确认 listing 首图满足规则 02 记载、接近 635px 的宽高尺寸下限。搜索网格会复用这张主图；低于下限的文件，在更清晰的邻居旁边会显得糊。
Two: verify hover-to-zoom on desktop using the live listing. Shortest side under the published near-2000px threshold disables zoom entirely per Rule 01. Fix pixels before spending on ads.
二：在桌面端用 live listing 核实 hover-to-zoom。按规则 01，最短边低于公开的近 2000px 阈值会完全关闭放大。先修像素，再花钱投广告。
Three: run the free local image checker on masters before bulk uploads. Avoid the 794px preview trap from right-click saves documented in Rule 06.
三：批量上传前，用免费本地图片检测跑原图。避开规则 06 记载的、右键另存带来的 794px 预览陷阱。
Four: flatten transparent PNG heroes if search tiles render black or gray backgrounds — see Rule 08 and test buyer-facing cards.
四：若搜索瓷片把透明 PNG 主图渲成黑底或灰底，先压平背景——见规则 08，并在买家端卡片上实测。
Five: fill category item details attributes filters expect. TagPeek attrs-complete shows gaps on the live page; empty fields skip structured discovery paths.
五：填齐类目「商品详情」里筛选器期望的 attributes。TagPeek 的 attrs-complete 会在线上页标出缺口；空字段会跳过结构化发现路径。
Six: use all thirteen tag slots with distinct intent. Remove near-duplicates flagged by the tag checker; do not copy the entire title into every slot.
六：用满 13 个 tag 槽，且意图彼此不同。删掉 tag 检查标出的近重复；不要把整段标题复制进每个槽。
Seven: front-load the first 40 characters of titles with clear product nouns buyers see before truncation in category grids. Stay within the 140-character ceiling measured in the title audit.
七：把标题前 40 字符前置为买家在类目网格截断前能看清的产品名词。同时守住标题审计测到的 140 字符上限。
Eight: scan description structure for missing facts you promise elsewhere — dimensions, materials, processing time. TagPeek flags structural gaps where readable on the listing URL.
八：扫描述结构，补上你在别处承诺却缺失的事实——尺寸、材质、制作时间。TagPeek 会在 listing URL 可读处标出结构性缺口。
Nine: re-run listing health after fixes for a single snapshot score. Scores summarize rule alignment you can trace to linked Help sources, not projected revenue.
九：修完后重跑 listing 健康分，拿一张快照。分数概括可追溯到 Help 链接的规则对齐，不是预计营收。
Schedule this checklist six weeks before your peak season so CDN refreshes and attribute batch edits finish before daily order volume spikes.
把清单安排在高峰季前六周执行，好让 CDN 刷新与 attributes 批量编辑在日单量飙升前完成。
Assign photo checks to whoever exports files; assign metadata checks to whoever owns admin. Splitting roles prevents one tired editor from skipping attributes.
照片检查交给导出文件的人；元数据检查交给管后台的人。分工可避免一个疲惫编辑漏掉 attributes。
Variation listings inherit shared heroes — confirm the hero still represents each SKU you push in holiday ads.
变体 listing 常共用主图——确认这张主图仍能代表你在节日广告里推的每个 SKU。
Gift sections in your shop still need per-listing audits. Featured placement does not normalize weak files.
店铺礼品分区仍需逐条 listing 审计。精选位置不会把弱文件「归一化」变好。
Bundles should read at thumbnail scale. Collages of tiny products pass pixels while failing squint tests.
套装应在缩略图尺度下仍可读。细碎商品拼贴可能过像素关，却过不了眯眼测试。
Processing time and shipping profiles affect conversion but sit outside photo checks — update them in separate ops sessions so compliance work stays focused.
制作时间与物流配置影响转化，但不在照片检查范围内——另开运营时段更新，让合规工作保持专注。
Policy-prohibited claims are separate from pixel rules. Read Etsy policy pages for your category before holiday copy pushes.
政策禁止的宣称与像素规则是分开的。节日文案上线前，先读你类目对应的 Etsy 政策页。
Paused listings reactivated for season need fresh audits — last year’s photos may fail current floors after platform updates.
为旺季重新启用的暂停 listing 需要重新审计——去年的照片可能因平台更新而不再满足当前下限。
International shops should verify Help-linked numeric floors still match after locale redirects; numbers usually stay consistent.
国际店铺应确认带 Help 链接的数字下限在语言跳转后仍一致；通常数字保持不变。
Teams using research tools should keep research output in planning docs and TagPeek results in publish checklists — complementary tasks, not substitutes.
使用调研工具的团队：把调研产出放进企划文档，把 TagPeek 结果放进上架清单——互补，不可互相替代。
After bulk CSV imports, spot-check heroes and attributes on top SKUs before launching sales.
CSV 批量导入后，在开促前对头部 SKU 抽查主图与 attributes。
Keep a laminated one-pager at the packing table: 635 hero, 2000 zoom side, thirteen tags, 140 title chars, attributes filled — each with a rule link.
在打包台放一页覆膜一页纸：635 主图、2000 放大边、13 个 tags、140 标题字符、attributes 填齐——每项附规则链接。
When two fixes fail simultaneously, fix photos first — metadata cannot restore detail lost to undersized uploads.
两项同时失败时，先修照片——元数据救不回因上传过小而丢失的细节。
Document export presets approved by the detector recipe in a shared drive folder dated for the holiday season.
把检测器配方认可的导出预设，记进共享盘里标注旺季日期的文件夹。
Re-audit weekly during launch sprints; monthly for stable catalogs.
上新冲刺期每周复审；稳定目录可每月一次。
Buyers asking repeated size questions signal photos or attributes need work even when scores pass.
买家反复问尺寸，说明照片或 attributes 仍需改进——即便分数已通过。
Watermarked heroes may affect program eligibility — detector self-checks remind you before seasonal pushes.
带水印的主图可能影响项目资格——检测器自检会在旺季冲刺前提醒你。
sRGB exports remain the default recommendation in re-upload recipes to reduce color shift after Etsy processing.
重新上传配方仍默认建议 sRGB 导出，以降低 Etsy 处理后的色偏。
Do not rewrite listings from forum demotion myths. Stick to verifiable requirements in the rules library changelog.
不要按论坛里的「降权传说」改 listing。只信规则库更新日志里可核实的要求。
TagPeek extension clicks are intentional — open each listing you promote in ads and audit before spend ramps.
TagPeek 扩展需要你主动点开——广告投放提速前，先打开每条要推的 listing 做审计。
Free tier audits cover six listings per day; plan batches across mornings if your catalog is large.
免费档每天可审计六条 listing；目录很大时，把批次拆到多个早晨。
Pro tier raises quota for shops auditing entire holiday collections — pricing unchanged on this checklist page.
Pro 档提高配额，方便整店审计节日合集——本清单页不改定价说明。
Share checklist links with VAs alongside rules library URLs so fixes cite official sources.
把清单链接与规则库 URL 一起交给助理，让修复引用官方出处。
When checklist item nine score rises after item one through eight, you know which edit moved alignment — not rank, alignment.
当第九项分数在前八项修完后上升，你知道是哪次编辑推动了对齐——是对齐，不是排名。
Holiday overlays on heroes stay inside crop safe zones in the detector previews.
主图上的节日贴片，请落在检测器预览的安全裁切区内。
Finish with contact.html if you hit extension errors — include listing URL and screenshot, not guessed rank impact.
若扩展报错，最后走 contact.html——附上 listing URL 与截图，不要臆测排名影响。
Print the nine items as a paper checklist and tick boxes during a live audit session with your team — low tech, hard to skip steps.
把九项打成纸质清单，团队现场审计时勾选——低科技，却很难跳步。
Shops running Etsy Ads should audit organic listing URLs before scaling spend; ads amplify the listing buyers land on, good or bad.
跑 Etsy Ads 的店铺应在放量前审计自然搜索的 listing URL；广告放大的是买家落地页，好坏都会被放大。
If item seven fails, fix title front-load before rewriting all thirteen tags — buyers see titles in more surfaces than tags.
若第七项失败，先修标题前置，再重写全部 13 个 tags——买家在更多界面看到的是标题，不是 tags。
Vintage inventory with one-off photos needs per-item heroes; batch templates skip checklist item one silently.
Vintage 库存若照片独一无二，需要逐件主图；批量模板会静默跳过清单第一项。
After item four flattening fixes, re-run item three locally on the flattened master so zoom and display both pass.
完成第四项压平修复后，对压平后的原图再跑第三项本地检测，让放大与展示都过关。
Holiday customer service macros should link to accurate processing times in descriptions — checklist item eight supports that promise.
节日客服话术应链到描述里准确的制作时间——清单第八项支撑这个承诺。