· TagPeek
· TagPeek
The 635px first-photo rule
635px 首图规则
Your first listing photo is the one Etsy repeats in search results, favorites grids, and many off-Etsy previews. It is not necessarily photo slot number one in your creative story, but it is the hero Etsy treats as the catalog cover. That is why the platform publishes a distinct size floor for it.
你的第一张 listing 照片，会在搜索结果、收藏网格以及许多站外预览里反复出现。它不一定是你创意叙事里的第一槽，但 Etsy 把它当作目录封面。平台因此给它单独公布了尺寸底线。
TagPeek cites a 635 pixel minimum width and height for the first photo in Rule 02, aligned with Etsy Help language about search visibility. Falling short does not always remove the listing, but it can demote how crisply you appear next to competitors who met the floor.
TagPeek 在规则 02 中引用首图宽高各至少约 635 像素，并与 Etsy Help 关于搜索可见性的表述对齐。不达标不一定下架 listing，但在已达标的竞品旁边，你可能显得更糊、更吃亏。
The 635px rule is separate from hover-zoom's 2000px shortest-side requirement. A 800px square might pass the first-photo check while keeping zoom disabled. A 2500px wide panorama might enable zoom but crop awkwardly in the 1:1 search tile if your product sits outside the safe zone.
635px 规则与 hover-zoom 的 2000px 最短边要求是分开的。800px 正方形可能通过首图检查，却仍让 zoom 关闭。2500px 宽的全景图可能开启 zoom，但若主体落在安全区外，1:1 搜索瓷砖里裁切会很尴尬。
Use the detector's crop previews to see how Etsy trims the same file across 1:1, 4:5, 4:3, and 5:4 frames. Orange safe zones mark areas likely to survive grid crops. Subject placement matters as much as raw resolution.
用检测器的裁切预览，看同一文件在 1:1、4:5、4:3、5:4 框里如何被裁。橙色安全区标出更可能在网格裁切中幸存的区域。主体摆位与原始分辨率同等重要。
Mobile-first photography can accidentally shrink the short side. If you export vertical reels stills to a square canvas with wide margins, the product pixels might not fill enough of the frame to look sharp after downscaling.
以手机为主的拍摄，可能无意中压短短边。若把竖版 Reels 静帧导出到带大留白的正方形画布，产品像素填不满画面，缩小后就会显得不锐。
Consistency across listings helps buyers recognize your shop. Keep hero exports on a shared preset: sRGB, sufficient short side for zoom if detail matters, and 635px or larger on both dimensions for the first slot.
跨 listing 保持一致，有助于买家认出你的店。主图导出共用一套预设：sRGB；若细节重要则短边足以开 zoom；第一槽位宽高都不低于 635px。
TagPeek's listing health score bundles first-photo signals with tag and title checks. None of those numbers predict sales. They summarize how closely your live listing matches published requirements you can verify independently.
TagPeek 的 listing 健康分会把首图信号与标签、标题检查打包。这些数字都不预测销量。它们只概括 live listing 与可独立核实的公开要求有多接近。
When you swap the first photo after launch, re-run the extension audit. Etsy reprocesses uploads; CDN caches can take time to catch up. A passing local file plus a failing live read usually means the wrong file uploaded or an old cache is showing.
上线后若更换首图，请重跑扩展审计。Etsy 会重新处理上传；CDN 缓存可能需要时间。本地文件通过而 live 读取失败，通常意味着传错了文件，或旧缓存仍在显示。
Pair this rule with transparency and watermark self-checks in the detector. Etsy eligibility for some programs excludes watermarked heroes even when pixels are ample.
把本规则与检测器里的透明通道、水印自检一起看。即便像素充足，带水印的主图也可能让某些计划失去资格。
If you maintain separate photos for Pinterest or Instagram, still validate the Etsy hero on its own. Cross-posting compressed social exports is a common way shops dip under 635px without noticing.
若你为 Pinterest 或 Instagram 另备照片，仍要单独校验 Etsy 主图。把压缩过的社交导出直接跨发，是店铺不知不觉掉到 635px 以下的常见原因。
Document the export recipe the detector generates in your shop wiki. New hires can paste the same dimensions and quality settings instead of guessing.
把检测器生成的导出配方写进店铺 wiki。新人可以直接粘贴同样的尺寸与质量设置，而不是靠猜。
Read Rule 02 in the rules library for the official link, then open the photo checker feature page for how TagPeek applies the floor on live listings.
在规则库阅读规则 02 获取官方链接，再打开图片检查功能页，了解 TagPeek 如何在 live listing 上套用该底线。
Square mockups with excessive padding shrink the product share of the frame. The 635px rule measures the file, but human shoppers still punish tiny subjects surrounded by empty margin. Crop tighter before you chase pixels.
留白过多的正方形样机，会缩小产品在画面中的占比。635px 规则量的是文件，但真人买家仍会嫌弃被空边包围的小主体。先裁紧，再追像素。
Vintage items photographed on busy backgrounds need both resolution and clarity. Noise reduction can soften edges; balance export sharpening against blur heuristics in the detector.
拍在杂乱背景上的复古物品，既要分辨率也要清晰度。降噪可能软化边缘；请在导出锐化与检测器模糊启发式之间找平衡。
If you A/B test heroes, change one variable at a time. Swapping photos and tags simultaneously makes it impossible to know which edit moved your TagPeek score.
若做主图 A/B 测试，一次只改一个变量。同时换照片与标签，就无法知道是哪次编辑推动了 TagPeek 分数。
International teams should note that Etsy Help URLs may redirect by locale while numeric floors stay the same. Our rules library links English Help for traceability; verify locally if your shop uses translated admin.
跨国团队需注意：Etsy Help URL 可能按地区跳转，但数字底线通常不变。我们的规则库链到英文 Help 以便追溯；若店铺使用翻译后台，请在本地再核一次。
Handmade variance means two finished mugs may photograph differently. Standardize lighting and distance so the hero represents the typical item, then verify pixels on that representative shot.
手作存在差异，两只成品马克杯拍出来可能不同。标准化灯光与拍摄距离，让主图代表典型货品，再在那张代表照上核对像素。
Bundles with multiple items need heroes that read at thumbnail scale. A collage of four tiny products may technically pass 635px while failing the squint test in search.
多件捆绑商品的主图，需要在缩略图尺寸下仍可读。四件产品拼成的拼贴可能技术上过 635px，却过不了搜索里的「眯眼测试」。
If you migrate from another platform, re-export heroes instead of reusing compressed marketplace thumbnails. Those imports often arrive already under the first-photo floor.
若从其他平台迁店，请重新导出主图，不要复用已压缩的市场缩略图。这类导入往往一到货就已低于首图底线。
Listing videos do not replace the still hero for grid crops. Treat video as supplemental while the first photo carries search square duty.
listing 视频不能替代静帧主图承担网格裁切。视频当作补充；搜索方块仍由首图负责。
Run the detector after every camera firmware update. Rarely, in-camera resize settings silently drop sub-2000 short sides even when the viewfinder looks sharp.
每次相机固件更新后都跑一遍检测器。偶尔，机内缩放设置会悄悄把短边压到 2000 以下，即便取景器看起来很锐。
Wholesale accounts with separate catalog photography should sync retail Etsy heroes from the same master when possible to avoid divergent crops between channels.
批发账号若另有目录摄影，应尽量从同一 master 同步零售 Etsy 主图，避免渠道之间裁切分叉。
Seasonal overlays on heroes—holiday badges, sale ribbons—should stay inside the safe zone in crop previews. A badge clipped in search can look unprofessional even when raw pixels pass.
主图上的季节性贴片——节日徽章、促销丝带——应落在裁切预览的安全区内。搜索里被裁掉的徽章，即便原始像素过关，也显得不专业。
Macro texture shots for yarn or fabric need enough depth of field that the thumbnail still reads as material, not mud. Resolution fixes blur only when focus was correct at capture.
纱线或面料的微距纹理照，需要足够景深，让缩略图仍读得出材质，而不是一团糊。分辨率只能在对焦正确时才修得了模糊。
If you use AI upscalers, inspect edges for halos before upload. Halos survive 635px checks while failing buyer trust.
若使用 AI 放大，上传前检查边缘是否有光晕。光晕能过 635px 检查，却过不了买家信任。
Shop sections that rotate featured listings should still audit each hero individually. A rotating feature does not normalize weak files.
轮播精选 listing 的店铺分区，仍应逐张审计主图。轮播精选不会把弱文件「平均」变好。
Compare your first photo to competitors in the same search query on desktop. You are not copying their style; you are calibrating whether your thumbnail competes at card size.
在桌面端同一搜索词下，把你的首图与竞品并排看。不是抄风格，而是校准你的缩略图在卡片尺寸下是否站得住。